In 2011 he received an MFA in Interaction Design at SVA where he invented a gestural instrument using a hacked Kinect sensor. The New York Times wrote about it.
He led design at Facebook for profile, groups, search, marketplace, and speech and machine translation services while helping Facebook Design scale from 30–300.
He's authored more than 75 patents across search, social media, hardware, AR, VR, and AI.
Product Lead · 2023
Save time writing product descriptions with Shopify Magic. Automatically generate unique and compelling descriptions that make your products stand out.
CEO, co-founder · 2019–2021
Acquired by Shopify in 2021, Primer’s app let you to try and buy paint, tile, and wallpaper from curated brands in your space with augmented reality.
Design Lead · 2012–2017
Worked directly with Mark on Facebook’s ground-breaking experiment, Graph Search, then led its evolution with a team I built from the ground up.
Creator · 2011
I hacked a Kinect to help people express themselves through music without having to learn an instrument and landed on the cover of the Times.
co-creator · 2009
A comprehensive intro to website design and development for creatives. Built in collaboration with my partner, letterer and illustrator, Jessica Hische