Product Design Director, GenAI at Meta.
In 2011 he received an MFA in Interaction Design at SVA where he invented a gestural instrument using a hacked Kinect sensor. The New York Times wrote about it.
He led design at Facebook for profile, groups, search, marketplace, and speech and machine translation services while helping Facebook Design scale from 30–300.
He co-founded Primer — an AR enabled interior design marketplace — in 2019 with Adam Presson and the team joined Shopify in 2021, where he led product for Shopify's Spatial Commerce team before returning to Meta.
He's authored more than 100 patents across search, social media, hardware, AR, VR, and AI.
-
Shopify Magic Product Descriptions
Product Lead · 2023
Save time writing product descriptions with Shopify Magic. Automatically generate unique and compelling descriptions that make your products stand out.
-
Primer
CEO, co-founder · 2019–2021
Acquired by Shopify in 2021, Primer’s app let you to try and buy paint, tile, and wallpaper from curated brands in your space with augmented reality.
-
Facebook Search
Design Lead · 2012–2017
Worked directly with Mark on Facebook’s ground-breaking experiment, Graph Search, then led its evolution with a team I built from the ground up.
-
MOTIV Music Controller
Creator · 2011
I hacked a Kinect to help people express themselves through music without having to learn an instrument and landed on the cover of the Times.
-
Don't Fear the Internet
co-creator · 2009
A comprehensive intro to website design and development for creatives. Built in collaboration with my partner, letterer and illustrator, Jessica Hische